Traditional Golf Management (TGM) is an affiliate of Traditional Golf Properties (TGP) – traditionalclubs.com. TGP is a Williamsburg, Virginia based owner of semi-private and private golf courses on the East Coast. TGM presently operates eighteen clubs including the facilities for TGP’s account and has expanded into third party management with ten properties in Georgia, North Carolina, South Carolina and Virginia. TGM has developed an innovative business model that is based on creating a value proposition that is relevant to a larger sector of the golfing public and generating strong and sustainable financial performance by maximizing rounds volume and ancillary spending. 

Unique and Differentiated Operating Model

TGM’s primary business strategy is centered on creating loyalty from all customer segments. This is accomplished by providing superior service, enhanced conditions, expanded offerings and tracking the usage and spending habits of our customers. This model is not standard within the industry and allows TGM to attract and retain a high percentage of golfers. This model has allowed TGM to leverage other available business segments such as golf packages, golf outings and high yielding daily fee play.

Key Revenue Drivers:

Membership
TGM’s members pay monthly dues ranging from $165 to $455, depending upon specific market economics as they apply to their home club. TGM customizes membership programs for each club to best suit the current market demand. A reciprocal membership program exists across all TGM clubs.

Golf Outings and F&B Events
These business segments allow TGM to maximize utilization and yield. TGM looks to generate up to 20% of its business through golf outings and F&B Events.  Both of these segments minimize risks such as weather and allow TGM to expose the clubs to perspective members. Each club also drives food and beverage spending through utilization of the existing infrastructure for functions during non-golfing timeframes.

Loyalty Programs
TGM maintains Loyalty Programs that target the occasional golfer and rewards them for frequency of play. These programs give preferential treatment to local players and allow us to track their play and spending habits. This segment is specifically marketed to generate daily fee rounds, functions, tournaments, and breed new club members.

Golf Packages
Through its affiliate Traditional Golf Packages (traditionalgolfpackages.com) many TGM clubs generate a significant number of high yielding rounds via vacationing golfers. All encompassing packages inclusive of travel, lodging, golf, F&B and other ancillary items are customized for the market, club and customer. TGM has compiled a sizable database of traveling golfers who would be prospects for destination golf in all markets.  

Golf Operations

Traditional Golf Management is staffed with experienced golf industry professionals that know how to maximize a facility’s profit potential while providing customers with a first class golf experience. One of the true benefits of a multi-course company is the ability to share techniques, ideas and methods that have proven to work in varying environments.

  • Training and Supervision for golf shop personnel, cart attendants and on course player services
  • Professional Golf Staffs for instruction, retail merchandising and tournament administration
  • Industry Leading Technology with IBS POS and WEBRES Online Tee-Times system
  • National Purchasing Programs with volume discounts and rebate opportunities

Food & Beverage

Traditional Golf Management strives to create a restaurant experience that not only leaves the customer satisfied, but excited to come back soon. We cater to golfers on a daily basis and create a beautiful atmosphere for functions, parties and events of all kinds.

  • Training and Supervision of servers, cooks and counter personnel
  • Inventory Control with menu creation, pricing and cost analysis
  • Customized Banquet Services to create the perfect event for every group or party
  • Food & Beverage Buying Plans to take advantage of volume discounts and rebate opportunities
Sales & Marketing

Traditional Golf Management focuses on efficient marketing efforts that increase brand awareness and encourage the target audience to act. Our course-specific plans utilize market research and customer surveying to get the most out of every marketing dollar spent. With our multiple course network we are able to create a database of potential customers that we can contact directly to drive revenue across the board.

Comprehensive Marketing Plans delineated by segment, medium, date and offer

Multi-Course Network allows us to cross market properties and offer an incredible value

Loyalty Programs track customers, encourage frequent play and cultivate new business

E-Marketing keeps us in constant contact with our database of over 25,000 local emails

Traditional Golf Trail: Our in-house one stop shop for golf and lodging in Williamsburg, VA

Traditional Golf Academy provides top notch instruction and club fitting services

Agronomy

At Traditional Golf Management, we are able to combine resources and ideas in order to obtain the best possible conditions at each course. Our maintenance personnel are experienced and educated in the latest technology and methods to produce the best possible playing surfaces while maintaining a responsible relationship with the environment.

  • GCSAA certified supervision
  • Work with existing superintendant
  • Additional resources (personnel and specialized equipment) of all TGP courses
  • Environmental compliance and water management
  • Annual agronomic plan
  • Cognizant of the impact course conditions have on real estate success

Accounting & Reporting

TGM believes that strict coherence to budgets combined with reporting tools that effectively capture results in real time and project position is the cornerstone of prudent management. We will provide you with a full complement of financial analysis on a regular basis to keep you entirely informed with how well the business is performing. With four other similar properties in the operating market, we have the ability to compare and contrast all figures to ensure maximum efficiency and profitability.       

  • Weekly statistical reports reflecting WTD, MTD and YTD by round type and revenue line and vs. budget and prior year
  • Real time projections of Month and Year
  • Monthly P&L including
    • Executive Summary
    • A/R and A/P
  • Weekly cash position
  • General Ledger Maintenance
  • IBS stats report
  • Comparative Analysis with local clubs
  • Annual Budget and Marketing Plan
  • Weekly Outing and Golf Package Report

Human Resources

Golf course management is a local, labor intensive business. TGM is presently comprised of over 300 employees and possesses the infrastructure to grow immediately. Our upper management team is made up of certified members of the Professional Golfers Association of america, The National Golf Course Owners Association, The Golf Course Superintendants Association of America, The National Golf Foundation and many more local organizations.

  • Employee Handbooks detailing policies & procedures
  • Job and Management Training
  • Benefits Coordination
  • EEO / Affirmative Action
  • Payroll processing and management
  • Drug free workplace
  • OSHA compliance